Internet Marketing Goes Mobile

Internet Marketing Goes Mobile

Internet Marketing Goes Mobile

Mobile devices, mobile phones and PDA’s are one of the last great frontiers of internet advertisement prospects. Anyhow, we have become specialists at filtering everything, our atmosphere and water, our e-mail and pop-ups, and our mobile devices as well. We are competent at filtering.

The very idea of unwanted advertising streaming through our Blackberries is abhorrent. Mobile devices are the ultimate opt-in middle Problematic sentence structure Therefore, an extreme way for marketers to connect with users…if that’s what the users want. “WANT” is the key word here. How should marketers approach the medium?

There are three principal ways to achieve this. They are:

1. Offer exclusive component. Anyone can offer ring tones. It’s the unique content, such as exclusive mobile images of new brand concepts, that drives interest and calls them out in other media like e-mail campaigns, newsletters, websites, etc. So a wireless campaign is most capable when it offers exclusive content for wireless devices.

2. Make it useful and timely. Think about what would be handy and useful to have on a mobile device. Last year, for example, Food Network enabled Sprint customers to download shopping lists for their Thanksgiving dinners. There was a lot of “Sprint-envy” going around among non-sprint customers.

3. Clearly define objectives. Usually, one of two business objectives drives prosperous mobile experiences: incremental revenue of brand intimacy. On the intimacy factor, a text message usually takes priority over almost any other form of communication. Why? Because we haven’t yet been soaked with mobile spam, and this is what reasons us to prioritize wireless messaging over voice.

Mobile marketing has been out there for a while but wemarketers have new dependency to explore. Video offers fantastic opportunities for engagement. Consumers have already bypassed their filters for highly useful or entertaining component and will do so for rich exclusive, compelling content. Try and get more dollar now!!!

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